My Story


It all started when…

A few years after high school, I founded Bodybuilding.com in 1999 in my garage in Boise, Idaho at the age of 20. Under my leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before I stepped down as CEO in 2015.

With almost zero startup capital and no outside investors, our amazing team grew the company from nothing to become the world’s most visited fitness site and largest e-tailer of sports nutrition supplements. From the beginning, the company was focused on transforming the lives of its millions of customers and staying true to the core principles that we passionately believed in.

Profitable from the start, Bodybuilding.com was eventually purchased by Liberty Media. I was lucky enough to be named Entrepreneur of the Year by E&Y in 2009 for the Idaho/Utah region and Inc. Magazine called me one of the “Top 5 Coolest Entrepreneurs Under 30”.

With 800 team members spread throughout six states and four countries, I was proudest of the fact that Bodybuilding.com was consistently named one of the best places to work.

I was temporarily retired for only six months before the startup bug bit me again and Black Box VR was born, merging my continued passions for technology and fitness and the way they can intersect to help people transform their lives.

In my spare time, I'm a private, instrument-rated pilot with over 2000 flight hours. You can usually find me flying my Pilatus PC-12 turboprop around the western USA on the weekends for fun, charity, and business. I'm an avid non-fiction reader, love health and fitness, and recently took up ballroom dancing, much to the amusement of my friends and family.

I live in Eagle, Idaho with my wife Nelya and I have three crazy kids named Raiden, Kyla, and Bradley.